Roidal and Tessy new collection SS2022

Roidal and Tessy present their new women's beachwear collections for this summer 2022 along with the redesign of their website.

New collection Roidal SS2022

Taking as a reference the book “Psychology of colour” by Eva Heller, in which the author analyses how colours act on human feelings, Roidal’s collection for the Spring / Summer 2022 season puts colour at the centre of the creative focus. So, it illuminates with its intensity and brightness some flattering garments; designed to shape the female silhouette and make the most of it thanks to the exclusive patterns of the brand. Thus, cross necklines, halter necks that tie at the back, draping, gathers and other stylistic resources are at the service of a modern, elegant, and natural woman.

Roidal’s collection for SS 2022 includes bikinis, swimsuits, camisoles, dresses and sarongs with exquisite and functional cuts, focused on offering fit and comfort without compromising style and trend. Fabrics are the key to ensuring optimum quality and fit; achieved using Xtralife® Lycra fibre, synonymous with high quality and durability.

To brighten the mood and celebrate summer, the brand proposes intense and vibrant colours that enliven the soul and embellish the body. This colour palette combines with each other to create unique and original prints, the brand’s true hallmark. This time, Roidal has explored new prints and sparkles in line with the latest fashion trends, combining them with powerful blocks of colour and appliqués or encrusted Svarovski crystals.

New Tessy SS2022 Collection

There is a popular saying that “no calm sea ever made a sailor an expert”. This belief has inspired Tessy Beachwear, Roidal’s most dynamic and versatile brand, when designing its swimwear collection for Spring / Summer 2022.

Tessy’s proposal is defined as a decisive and formal style that, without moving away from stylistic classicism, explores into the concepts of modernity and functionality. It is a collection reformulated in the key to natural elegance and that translates into soft and well-defined designs and cuts. To these, are added details and finishes such as gathers, draping and other applications. Deep necklines (on the chest or back), bandeaus that generate self-confidence or formal tops that enhance the bust in a natural way allow to make the most of the female anatomy.

Roidal redesigns its website

The new website includes a restyling both visually and in the way of presenting the different collections, as well as allowing faster and more agile access to products by type of garment.

More modern, elegant, and dynamic, the new web design also allows a better visualisation of the images, as well as including videos of each of the brands and collections, which allows a 360º visualisation of the garment, as well as representing a new way to communicate  both at B2B level and with regard to the end consumer.

The new web structure now clearly differentiates the different types of garments (bikinis, swimsuits and accessories), as well as maintaining access to the complete collections of both Roidal and Tessy Beachwear. Also, the usual sections are maintained, such as the company’s corporate information, which highlights the craftsmanship, processes and quality of the garments’ fabrics, as well as a shop finder where end consumers can locate the shop closest to their location, among the more than 40 countries in which the company is present with its two brands.